Clean Beauty
The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity. The Ordinary is born to disallow commodity to be disguised as ingenuity. The Ordinary is “Clinical formulations with integrity”.
The Ordinary is a brand from DECIEM, an umbrella of brands focused on advanced functional beauty.
Their team is specialized in materials chemistry and biochemistry, and they have brought pioneering innovation in skincare through their core brands, Hylamide and NIOD. In the category of functional beauty, integrity is rare. Commonplace technologies are referred to as groundbreaking and insensible pricing strategies confuse the audience, disguising commodity technologies as advanced. The Ordinary exists to communicate with integrity and bring to market effective, more familiar technologies at honourable prices. The Ordinary takes pride in honesty, fights innovation stagnancy in the industry and indirectly celebrates the depth of innovation their brands, Hylamide and NIOD, continue to bring to the category.
Additional Information about DECIEM: All DECIEM products, across all brands including The Ordinary, are free of parabens, sulphates, mineral oil, methylchloroisothiazolinone, methylisothiazolinone, animal oils, coal tar dyes, formaldehyde, mercury, oxybenzone.
DECIEM does not test on animals and does not pay others to do so. For this reason, none of their brands
are sold in mainland China since such sales require animal testing for registration purposes.
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“B” Oil
KD 6.500A nourishing formula that keeps your skin feeling soft as it fights against dryness, wrinkles, and dullness. Its blend of oils slow signs of aging while providing antioxidant and healthy…
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“Buffet”
KD 10.500An anti-aging all-in-one feast. The Buffet is a multi-peptide serum with all the superhero ingredients needed to target multiple signs of aging—dryness, wrinkles, dull and uneven texture.
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“Buffet” + Copper Peptides 1%
KD 17.000As the name says, this is a feast for your skin. On the menu: an array of age-defying wonders, plus copper peptides— found naturally in human plasma which decreases as…
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100% Cold-Pressed Virgin Marula Oil
KD 6.000When you’re referred to as a “luxury” oil for skin (and hair), you don’t need other ingredients. This antioxidant-rich oil obtained from the kernels of the fruits of Marula tree,…
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100% Organic Cold-Pressed Borage Seed Oil
KD 4.500Known as the secret for maintaining healthy skin, this 100% Organic Cold-Pressed Borage Seed oil is ideal for dry or irritated skin types. Soothing and healing, this oil can also…
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100% Organic Cold-Pressed Moroccan Argan Oil
KD 4.000If you're looking to make hair softer and more manageable, meet your new best friend. This multi-tasking formulation supports healthy skin, and reduced the appearance of flaking. It also targets…
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100% Organic Cold-Pressed Rose Hip Seed Oil
KD 6.000Harvested from the seeds of rosebushes, this this 100% pure oil, reduces signs of photo-aging (repeated exposure to UV rays), dark spots, hydrates skin, and reduces scars by encouraging cellular…
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100% Organic Virgin Chia Seed Oil
KD 4.500It’s good for your morning smoothie, and it’s even better for your face. Chia seeds’ high-fiber content is it’s superpower—physically pulling water into the skin to help maintain moisture levels,…
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100% Organic Virgin Sea-Buckthorn Fruit Oil
KD 9.000Sea buckthorn oil has been used for thousands of years as a natural remedy against various ailments. This 100% pure formulation extracted from the the pulp of the Sea-Buckthorn berry…
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100% Plant-Derived Squalane
KD 5.000Squalane, a saturated and stable hydrocarbon found naturally in the skin, is an exceptional hydrator and can prevent ongoing loss of hydration that impairs suppleness. It can also be applied…
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Ascorbyl Tetraisopalmitate Solution 20% in Vitamin F
KD 12.600A high-strength oil solution derivative of vitamin C, this serum offers all the brightening benefits while reducing the signs of aging. It’s antioxidant properties work to block pigment production and…
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Caffeine Solution 5% + EGCG
KD 5.000Refresh your eyes awake with this concentrated serum of your eyes with high-solubility ingredients to visibly reduce eye contour pigmentation and puffiness.
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